In one of the events to set the potential of Turkey in motion, Brand Turkey, country and city brands were discussed in detail with examples from Scotland and London.

Sportive Success Brand Award was given to Vakıfbank Sports Club Womenʼs Volleyball Team. Volleyball players and team executives who came on stage to get the award received great applause from the participants.

25-26 May 2017, Lutfi Kirdar ICEC, Istanbul